The Magnesium Mineralizer wins the German Design Award 2017 - BWT Best Water Technology 

The Premium German Design Council Prize

The Magnesium Mineralizer wins the German Design Award 2017

14.11.2016 0:00   Mondsee

The German Design Award, established in 2012, counts as one of the most widely recognised design competitions worldwide and is held in high esteem far beyond professional circles. Having already been awarded the 2016 Home & Trend Award for the VIDA model of the Magnesium Mineralizer range, BWT - Europe's number one in water technology - has now received the second top-class award in quick succession: The VIDA has been awarded the German Design Council's premium prize – the German Design Award 2017. Each year, prizes are awarded to top-class entries - each of which are groundbreaking in the international design landscape - in the product- and communication design competition.

"Form follows function" is the old paradigm of design. BWT products embody both aspects – form and function. Not only is the function of the Magnesium Mineralizer unique - its outstanding design is also the main differentiating aspect to our competitors. The main BWT objective is to satisfy and exceed customer expectations. BWT products are enjoying growing interest and have become an expression of a conscious and healthy lifestyle. "Our attitude and values regarding quality and design are deeply embedded in our DNA, and these are confirmed by awards given by significant and renowned international associations", explains Michael Radecker, Head of Marketing Consumer Products.

VIDA wins prestigious Design Prize
With the VIDA model of the Magnesium Mineralizer range, innovative technology meets fashionable design: The heart of the VIDA is the filter cartridge, which, thanks to patented magnesium technology, filters water and enriches it with the valuable mineral magnesium. Furthermore, substances impairing taste and smell are removed. The result: an almost neutral pH value that connoisseurs of high-quality mineral waters appreciate for its delicious taste and softness. The designer product has an electronic change indicator that tells you instantly when the filter cartridge needs to be changed. The Magnesium Mineralizer fits into all standard refrigerator doors, is dishwasher-safe and can be refilled without having to remove the lid.>

Staging the VIDA on the shelf
The new "Vida" models, with the theme "Colour your life", are available in the trend colours Fresh Lemon, Pink Kiss and Cool Petrol, and will be impressively staged. They encourage younger target groups in particular to impulse-buy. The VIDA is available in retail outlets at the price of € 17.99 (RRP, 2.6 litres). Refill cartridges are available at the price of € 19.99 (RRP, pack of 3) and fit into all conventional table-water filter systems. Sales-supporting POS advertising material were introduced for the first time at the IFA exhibition in Berlin, and will feature directly in shelf displays in future.

Key German Design Award Facts

The German Design Award sets the highest demands during the selection of its award winners: During the nomination process, only products and communication design services that demonstrably differentiate themselves from competitors are invited to take part in the competition by panels of experts from the German Design Council.
All prizes are decided upon during a two-day judging process. Since its premiere in 2012, the German Design Award has grown considerably: Back then, approximately 1500 entries were presented to the jury - this year there were over 4000. 49% of these were in the Excellent Product Design category, 38% in the Excellent Communications Design category. 758 entries were from outside Germany. In total, 45 products/projects in both categories were awarded the gold prize.

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