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The season's eyecatcher: Lucas Auer starts the DTM season
in a pink-coloured Mercedes-AMG C63

On the fast lane with BWT

13.4.2015 15:00   Mondsee

BWT, Europe's No. 1 in water technology, is the official partner of the Mercedes-AMG DTM team. DTM newcomer Lucas Auer celebrates his debut in a striking pink-coloured BWT Mercedes-AMG C 63 DTM in Oschersleben from 14 to 16 April 2015. DTM is an extremely attractive sports event which BWT will use as a major POS campaigns as well as social media activity and consumer prize competitions.

 

The nephew of former Formula 1 racing driver Gerhard Berger, Lucas Auer will never be thirsty again: starting with the 2015 season, Best Water Technology is partnering the Mercedes brand in the DTM. So that Lucas remains fit, concentrated and able to perform, it is essential to supply his body with sufficient water. Our blood contains 92% water, with our brain and muscles containing up to 75%. Maximum concentration and a thoroughly fit cardiovascular system are essential in order to achieve top performances during the 60-70 minute race. Performance can decline by as much as one-third if the body loses just 5% of its total fluid. The extreme stress that the body is exposed during a race places considerable demands on the driver: core temperature often rises to 40 °C in extreme situations, with their pulse racing to up to 190 beats per minute. Particular focus is always paid to the amount of water consumed. The drivers drink 4-5 litres of water per day in order to compensate the enormous loss of fluid during the race. Thanks to the BWT Magnesium Mineralizer, Lucas Auer will in future also be supplied with water mineralized with magnesium. Drinking water is extremely important for everyones performance, not only for racing sport.

More power and taste for your water
With the "Magnesium Mineralizer", BWT has developed a unique water filter which continuously enriches the water with the valuable mineral magnesium in ionic form. Sip by sip, the BWT Magnesium Mineralizer ensures that the body is supplied with the vital life-supporting mineral magnesium.
Using this, your tap water becomes a springboard for vitality in daily performance and concentration, during sports, in the office, every single day.

From racing sports to best-seller
"The high level of attention paid to the DTM by the media will enhance recognition of the BWT brand and convince even more consumers of the Magnesium Mineralizer as a unique product experience," says Michael Radecker, Head of Marketing at BWT water + more. Retailers and DTM fans will be equally delighted by the second sitings in retail outlets accompanied by social media activity and prize competitions in 2015.

For further information on BWT go to www.bwt-filter.com or visit the Group website www.bwt-group.com

In the fast lane with BWT 
The striking pink-coloured BWT Mercedes-AMG C 63 DTM

 

 

 

The BWT Magnesium Mineralizer is unique and continuously enriches the water with the valuable mineral magnesium in ioni.