Magnesium_Mineralizer_Trend_Product_of_the_Year_2016 - BWT Best Water Technology 

Extremely consumer-friendly

Consumers vote the BWT Magnesium Mineralizer the "Trend Product of the Year 2016"

17.8.2016 16:00   Mondsee

The VIDA model of the BWT Magnesium Mineralizer range was awarded the Home&Trend Award and was voted the "Trend Product of the Year 2016". The VIDA Magnesium Mineralizer impressed consumers in no less than four categories – Functionality, Product Use, Design and Ecology – with its unique Magnesium Technology. The prize will be awarded to BWT, Europe's leading water technology company, on August 29th 2016 during the Tendence consumer goods fair in Frankfurt am Main, Germany.

Conventional water filters only reduce limescale and remove heavy metals such as lead and copper, as well as substances impairing taste and smell, such as chlorine, from tap water. The BWT Magnesium Mineralizer, however, does even more: It is the only water filter that enriches drinking water during the filter process with the valuable mineral magnesium and at the same time reduces damaging limescale. The heart of the system, the Magnesium Mineralizer filter cartridge, thus provides the perfect protection for household appliances against limescale and ensures true drinking pleasure. Thanks to the almost neutral pH value, connoisseurs of high-quality mineral waters appreciate the BWT magnesium water for its delicious taste and softness. The BWT Magnesium Mineralizer thus ensures real drinking pleasure and is perfect for the preparation of tea, coffee or other fashionable drinks.

The innovative BWT table-water filter impresses consumers

The benefits of the new VIDA Magnesium Mineralizer have been impressing consumers since its launch at the beginning of 2016. Now, this positive consumer opinion has resulted in the BWT Magnesium Mineralizer being awarded the prize "Trend Product of the Year 2016". As part of a consumer survey, it was given high ratings in the four categories Functionality, Product Use, Design and Ecology and from now on may proudly display the seal of approval for exceptional consumer-friendly products. This seal of approval will be decisive in supporting consumers making purchase decisions in the future. The prize will be awarded to the BWT company on August 29th 2016 during the Tendence consumer goods fair in Frankfurt am Main, Germany.

Staging the VIDA on the shelf

The new "Vida" models, with the theme "Colour your life", are available in the trend colours Fresh Lemon, Pink Kiss and Cool Petrol, and will be impressively displayed. They encourage younger target groups in particular to impulse-buy. The VIDA is available in retail outlets at the price of € 17.99 (RRP, 2.6 litres). Refill cartridges are available at the price of € 19.99 (RRP, pack of 3) and fit into all conventional table-water filter systems. Sales-supporting POS advertising material will also be introduced to trade partners for the first time at the IFA exhibition in Berlin.
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