• /SiteCollectionImages/Flaggen/dk.png
  • /SiteCollectionImages/Flaggen/si.png
  • /SiteCollectionImages/Flaggen/ru.png
  • /SiteCollectionImages/Flaggen/us.png

Large umbrella brand campaign "BWT does it – for me!"

The water experts from Mondsee, Austria are continuing with the successful brand campaign

14.10.2015 16:00   Mondsee

The first BWT image spots - Europe's number one in water technology - will be available to see on TV from 19.10.2015. These will be supplemented successively with spots for various products. The main focus being three product groups: the BWT Magnesium Mineralizer table water filter, the AQA perla pearl water system and the E1 single lever tap filter. The aim is to develop brand awareness and to present our unbeatable competence across the full spectrum of water filtration.

 

The TV spots will be placed with commercial broadcasters and primetime. The campaign for Germany from 19.10.2015 on the wide-reaching TV channels ARD, RTL, SAT 1 and VOX, as well as Sky, N24 and DMAX amongst others. To ensure a strong brand presence a print campaign runs from the beginning of November until the end of the year in Germany's most popular living-, lifestyle- and ladies magazines. In parallel to the TV, print, billboard and online campaigns, BWT has started a national "Pink wins!" merchandising campaign. "Autumn and Winter 2015 is all about the colour pink ! We are offering our trading partners a clear colour concept for POS and are implementing this directly instore. With this, the Magnesium Mineralizer will be given a huge presence. The additional communication via TV, print, billboard and online will significantly increase the steady growth of the BWT brand", explains Michael Radecker, Head of Marketing Consumer Products.

The Magnesium Mineralizer table water filter is available in food retail and electronics outlets. The classic BWT home utilities products such as the AQA perla pearl water system and the E1 single lever tap filter will be marketed in three stages via the wholesalers and installers.

For further information on BWT, visit www.bwt-filter.com or the Group website www.bwt-group.com