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Consumers vote the BWT table water filter the ‘KitchenInnovation of the year ® 2013’

10.1.2013 17:00   Particularly consumer-friendly

The BWT table water filter has been awarded the consumer prize for the ‘KitchenInnovation of the Year® 2013’. The table water filter impressed consumers with its unique Mg2+ technology in four categories – functionality, innovation, design and ecology. The prize will be awarded to the manufacturer BWT, Europe’s leading water technology company, on February 16th 2013 during the consumer-goods fair Ambiente in Frankfurt am Main.

Standard water filters reduce limescale and remove heavy metals such as lead and copper as well as taste-disturbing substances like chlorine from tap water. The table water filter from BWT can do much more: it is the only system which enriches tap water with valuable magnesium during the filtering process. This takes place in the filter cartridge using Mg2+ technology, the core of the BWT table water filter. The water, enriched with the mineral magnesium, enhances the flavour of tea and coffee to the optimum. The filtered water can also be enjoyed pure and impresses with its excellent taste.

Innovative BWT table water filter impresses consumers
The benefits of the BWT table water filter have been impressing consumers since it was introduced onto the market in September 2011. Positive consumer feedback has now resulted in the BWT table water filter being voted the ‘KitchenInnovation of the Year® 2013’. The product was highly rated in the four categories of functionality, innovation, design and ecology as part of a consumer survey and as a result, has now received this award for consumer-friendly products. This seal of quality will provide consumers with concrete guidance in making their purchasing decisions. The prize will be awarded to the BWT company by the LifeCare initiative on February 16th 2013 as part of the consumer-goods fair Ambiente in Frankfurt am Main.

Notes for the editor:
The BWT table water filter is available in 2 sizes at a recommended retail price of 24.99 euros (2.7 litres) and 14.99 euros (2.5 litres). The table water filter with a filling volume of 2.7 litres is available in the colours of aubergine, blue, green, orange and white; the table water filter with a filling volume of 2.5 litres is available in the colour white. Refill cartridges are available at a recommended retail price of 22.99 euros (RRP, pack of 3). The BWT filter cartridges fit all standard table water filter systems.

More information and press images are available here.