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Kitchen Innovation of the Year® 2017

VIDA has been awarded the coveted consumer prize

8.2.2017 15:00   Mondsee
Success again! The Magnesium Mineralizer VIDA has won an award again, this time the "Kitchen Innovation of the Year® 2017 – Superior Product" in the criteria Functionality, Design and Ecology. Consumers have voted for their favourite products in the kitchen world and were seriously impressed with completely won over by the VIDA model from the Magnesium Mineralizer range. Both the expert jury and the consumers were equally impressed.

Only the best products in the industry receive the distinction "Kitchen Innovation of the Year®", which is issued as a seal of quality by consumers themselves amongst others as an independent product recommendation which enjoys the highest level of trust. "LifeCare" is an independent initiative which seeks to identify and respond to the needs of people in our society, in order to bring about a perceptible improvement in the quality of life enjoyed by all. Consumers today look for and expect product features such as quality, functionality and attractive design. Not only is the function of the Magnesium Mineralizer unique - its outstanding design also supports differentiation away from our competitors.


BWT wins an award again
With the VIDA model of the Magnesium Mineralizer range, innovative technology meets fashionable design: The heart of the VIDA is the filter cartridge, which, thanks to patented magnesium technology, filters water and enriches it with the valuable mineral magnesium. Furthermore, substances impairing taste and smell are removed. The result: water with an almost neutral pH value that connoisseurs of high-quality mineral waters will appreciate for its delicious taste and softness. The designer product has an electronic change indicator that tells you instantly when the filter cartridge needs to be changed. The Magnesium Mineralizer fits into all standard refrigerator doors, is dishwasher-safe and can be refilled without having to remove the lid.

VIDA as an eye-catcher at the POS
The theme of the new VIDA models of the Magnesium Mineralizer range is "Colour your life" and they are available in the trend colours Fresh Lemon, Pink Kiss and Cool Petrol. They will be impressively staged at the POS and are eye-catchers on every shelf. Above all, the striking colours encourage younger target groups in particular to impulse-buy. The VIDA is available in retail outlets at the price of € 17.99 (RRP, 2.6 litres). Refill cartridges are available at the price of € 19.99 (RRP, pack of 3) and fit into all conventional table-water filter systems.

You will find further information at www.bwt-filter.com or on Instagram at #besserwasser.