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Mineralizing @ home

BWT impressively brings to the stage Water - the subject of the future

19.8.2016 16:00   Mondsee
BWT, Europe's No. 1 in water technology, is presenting the success story of the BWT Magnesium Mineralizer with a new exhibition stand concept and demonstrating innovative filter solutions for the kitchen and bathroom at Exhibition Stand 108 in Hall 3.1 from the 2nd to 7th September 2016. The focus of this year's IFA is the new sink unit system "BWT AQA Drink", with various filter solutions that makes drinking water at home even more tasty and safe. The built in solution for everybody who wants to enjoy the perfect water taste and the benefits of optimum limescale protection.

Magnesium Mineralizer – Mineralizing @ home
The patented Magnesium Technology is unique and only from BWT. Whether from the Magnesium Mineralizer or from a high-quality designer tap – the result of the BWT "Mineralizing @ home" concept is perfect: tap water is enriched with the valuable mineral magnesium and limescale is reduced. The perfect limescale protection for your household appliances. An almost neutral pH value ensures that connoisseurs of high-quality mineral waters appreciate the BWT magnesium water for its delicious taste and softness. The BWT Magnesium Mineralizer thereby ensures real drinking pleasure and is perfectly suited to the preparation of tea, coffee or other fashionable drinks.

The greatest drinking pleasure straight from the tap: the new BWT AQA Drink system for the kitchen!
Being introduced for the first time at the IFA, the sink unit system BWT AQA Drink transforms simple tap water into filtered, delicious tasting drinking water enriched with magnesium. The system features various filter combinations, adjustable to the water quality of the respective region. Alongside the reduction of limescale, heavy metals, odour and taste impairing substances (e.g. chlorine), it also enriches with the valuable mineral magnesium. A difference that you can taste as well as providing the perfect limescale protection for your household appliances. The BWT AQA Drink system can be installed easily under the sink and thanks to the practical bayonet connection, changing the filter is child's play.

Colour your life!

True highlights of the Magnesium Mineralizer series are the new "Vida" models, with the theme "Colour your life". The new trend colours Fresh Lemon, Pink Kiss and Cool Petrol will be impressively presented and encourage younger target groups to impulse-buy. Sales-supporting POS advertising material will also be introduced to trade partners for the first time at the exhibition. It goes without saying that the new Vida models are also fitted with the patented Magnesium Technology.

"The most important consumer trends of the last years are wellness, health, sustainability and enjoyment - exactly where BWT is positioned. The IFA is our foremost trade fair and the ideal opportunity for us to present our attractive "water business" to our trade partners. With our emotional image, we have very clearly lifted ourselves above the competition. The modern and fresh appearance of BWT runs through almost all areas of the Consumer Division" explains Stefan Scheurer, Managing Director of BWT BARRIER Europe GmbH.

Directly for the consumer: Healthy and delicious drink recipes as a practical tip for the end user
The Magnesium Mineralizer can be seen live in action in all its variety at BWT's IFA Exhibition Stand. The wonderful recipe ideas with magnesium water are just the ticket for everyone who fancies a refreshment. Coffee barista Nadja Mayrhofer will be providing tips on making the perfect cup of coffee with the right water. Furthermore, promoters with water-backpacks will be providing mobile taste testing of fresh BWT water to all IFA guests.

Experience water, the vital subject of the future, first-hand with BWT at the IFA Exhibition Stand 108 in Hall 3.1.
The BWT team is looking forward to your visit!
You will find further information at www.bwt-wasserfilter.com

or at Instagram #besserwasser.