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Pretty in pink – BWT signs partnership agreement with Sahara Force India

22.3.2017 0:00   Mondsee
BWT, Europe's leading water technology company, has given Sahara Force India a brand-new look. In the 2017 Formula 1 season their VJM10 will be competing in the colours of pink, magenta and silver, clearly signalling a long-term relationship between BWT, the Austrian-headquartered water brand, and the Formula 1 team, Sahara Force India. The new colours will be seen for the first time at the opening race of the season, the Australian Grand Prix, in Melbourne. The partnership represents BWT’s first involvement in Formula One as the brand takes advantage of the sport’s global footprint to promote its unique water treatment products, such as the BWT Magnesium Mineralizer. BWT’s presence is also reinforced with the BWT pink helmets of Sergio Perez and Esteban Ocon to complement the unique BWT pink car.

Dr Vijay Mallya, Team Principal and Managing Director of Sahara Force India: “The arrival of BWT in Formula 1 is huge news and represents one of the most significant partnerships in our ten year history. It’s a sign of how far we have come as a team with our strong results and completes a solid commercial performance over the winter. For 2017 our cars will sport a vibrant new colour scheme with a smart matt finish. Changing the colour of our cars is an indication of the strength of this new partnership and a real statement of intent from BWT as they begin their relationship with the F1-sport.”

BWT CEO Andreas Weißenbacher, on BWT’s decision to sponsor a Formula 1 team, says: “The collaboration with Sahara Force India is an important part of our brand-globalisation strategy and will dynamically increase awareness of our brand around the world. We share with Formula 1 – the premier league of motor sport – the passion we show every day in trying to achieve the best possible standards for our elixir of life, H2O, enabling us to meet the demanding requirements for quality, health, safety and hygiene and drive the development of new technologies.”

About Sahara Force India Formula One Team

Over the last ten years Sahara Force India has risen to become one of the sport’s most prominent success stories. Year-on-year the Silverstone-based team has continued its journey towards the front of the grid with a fourth place finish in the FIA Formula One World Championship the reward for a remarkable 2016 season. The team’s global appeal has increased thanks to its strong on-track performance, growing partner portfolio and the arrival of world-class drivers such as Sergio Perez. The signing of young superstar, Esteban Ocon, to race alongside Perez for 2017 creates one of Formula One’s most exciting line-ups and gives the team fresh energy to build on its achievements ahead of the new season. www.forceindiaf1.com



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About BWT
The Best Water Technology Group is Europe's leading water technology company. A staff of 3,300 men and women strive to deliver innovative, economical and ecological water processing technology giving private consumers, as well as customers in industry, trade, hotels and municipal authorities maximum safety, hygiene and health in their daily contact with water. BWT supplies modern processing systems and services for drinking water, pharmaceutical and process water, heating water, boiler water, cooling water and water in air-conditioning plants as well as swimming pools. Using state-of-the-art methods, BWT's research and development experts work on new processes and materials with the aim of developing eco-friendly and economical products. A key aspect of this work is to reduce the operating resources and energy used by products, bringing down CO2 emissions as a result.