BWT_at_the_IFA_2015 - BWT Best Water Technology 

BWT at the IFA 2015:

Water is in Fashion!

19.8.2015 16:00   Mondsee

BWT; Europe's No. 1 in water technology sets a strong new message at IFA 2015 and successfully stimulates the market in 2015. The water experts from Mondsee, Austria present the new appearance of the "Magnesium Mineralizer" from 4th to 9th September 2015. The modern brand image and the attractive product range inspire the customer to purchase. However, that is by no means everything: At Exhibition Stand 108 in Hall 3.1, BWT presents the optimum solutions for the best tasting drinking water. Alongside the already existing premium partnerships with GROHE and WMF, BWT unveils for the first time the new partnerships with AEG and Miele.


Attractive brand image of the BWT Consumer Division
"The most important recent consumer trends are wellness, health, sustainability and enjoyment - exactly where BWT is positioned. IFA is our foremost trade fair and the ideal opportunity for us to present the "water business" to our trade partners. With a new image, we have very clearly lifted ourselves above the competition. The modern and fresh appearance of BWT runs through almost all areas of the Consumer Division" explains Stefan Scheurer, Managing Director of BWT water + more GmbH.

Magnesium Mineralizer
Magnesium Mineralizer is unique and only from BWT. Whether from the table water filter or from the high-quality Grohe tap – the result is perfect: tap water is enriched with the valuable mineral magnesium and limescale is reduced. An almost neutral pH value ensures that connoisseurs of high-quality mineral waters appreciate BWT magnesium water for its delicious taste and softness. The BWT Magnesium Mineralizer ensures real drinking pleasure and is perfectly suited to the preparation of tea, coffee or other fashionable drinks.


Passageway Hall 1.1 and 3.1 - A powerful eyecatcher in every sense
Since the start of this season, Best Water Technology has successfully supported the Mercedes brand in the DTM. The striking pink-coloured race car - normally driven by Lucas Auer, nephew of ex formula 1 driver Gerhard Berger - is positioned as a major attention grabber at the IFA exhibition centre.
"The high level of attention paid to the DTM by the media will enhance recognition of the BWT brand and convince even more consumers of the Magnesium Mineralizer as a unique product experience," says Michael Radecker, Head of Marketing at BWT water + more. Retailers and DTM fans will be equally delighted by the second placements in retail outlets accompanied by social media activities and prize competitions in 2015.

Direct to the consumer: Healthy and delicious magnesium smoothies as a great idea for the consumer
The Magnesium Mineralizer can be seen live in action at the IFA Exhibition Stand 108 in Hall 3.1. The wonderful smoothie recipes with BWT magnesium water are just the ticket for everyone who fancies a creamy and fruity refreshment. Whether a banana and mango smoothie, a green smoothie or the exotic tropical beach smoothie - there is something for every taste. Coffee barista Nadja Mayrhofer will be providing tips on making the perfect cup of coffee with the right water. Furthermore, fresh BWT water will also be available to IFA visitors at mobile refreshment points.

The BWT team is looking forward to your visit!

Your contact at the IFA
Michael Radecker, Head of Marketing
Katharina Truzka, Public Relations

The BWT Exhibition Stand at the IFA 2015
4th – 9th September, daily from 10 am to 6 pm
Hall 3.1, Stand 108

For further information on BWT go to or visit the Group website