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BWT presents a world first at IFA 2012 - the revolutionary 5-stage filtration. The "Premier Filter Collection" for the best quality drinking water in the home.

31.8.2012 16:00   Mondsee

Europe’s leading water technology company and innovator, BWT – Best Water Technology, will be demonstrating its latest innovations in water technology at this year’s international convention in Berlin. Here it will unveil a new table water filter product range, the “Premier Filter Collection”, together with promotional bundles designed for the trade. Look for BWT on Stand 212, Hall 4.1.

 

BWT – Best Water Technology will be at IFA from 31st August to 5th September 2012 to present its range of water industry products and services along with its most recent water technology innovations for the home. Domestic water treatment is a growth sector. The market for table water filters in particular is increasing. Betting on this trend is BWT, Europe’s market leader in water technology.

 

BWT’s “Premier Filter Collection” sets new standards
The main feature of our stand is the new “Premier Filter Collection” cartridge concept, comprising the “Gourmet Edition”, the “Safety Edition” and the “Classic Edition”, which enable us to provide the right table water cartridge to match different requirements.

 

Recently developed, the company’s “Gourmet Edition” can be supplied to all water “gourmets”, the world´s first 5-stage filtration cartridge. Thanks to our patented Mg2+ technology, this cartridge produces the first and only tap water to be filtered and then enriched with the beneficial flavour-carrier, magnesium. In addition, an entirely new filter material removes any silver present in the filter material in the interest of hygiene out of the filtered water and delivers silver-free drinking water. This provides all the advantages of basic filtration and added magnesium to produce a mineral-rich, pleasant-tasting drinking water. Coffee and tea prepared with this water produce a new aroma and taste.

 

The centrepiece of the “Safety Edition” is the world’s very first anti-arsenic filter integrated into table water filters. The “Classic Edition” completes BWT’s range of table water filter cartridges. As BWT’s basic filter, it removes calcium, chlorine and heavy metals from drinking water. This represents the market’s previous technical standard.

 

Sales and distribution of BWT’s table water filters and cartridges in Germany will now be channelled directly through the sales organisation all over the country of subsidiary BWT water+more GmbH in Wiesbaden.

 

“Our knowledgeable and committed sales team will expand the sales and distribution of our table water filters and cartridges both to meet the demand stimulated by BWT’s rapidly increasing profile and to satisfy the requirement for top quality drinking water. We are therefore offering some attractive packages to the trade”, says Stefan Scheurer, the new Managing Director of BWT water+more Consumer Products.

 

For more information please visit www.bwt-filter.com
Download Press images: Premier Filter Collection