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BWT brings more magnesium into the market

30.8.2017 0:00   Mondsee
Perfect timing – coinciding with the start of the heatwave with temperatures soaring to 40 degrees Celsius, Best Water Technology (BWT) is making it even more tempting to enjoy the healthy benefits of water. BWT's easy-to-use Penguin Magnesium Mineralizer comes with an elegant drinking bottle made from high-quality glass worth EUR 17.95, supplied for free.

The coming weeks are going to be really hot. According to the Austrian weather service ZAMG, based in Vienna, we have some very hot weeks ahead of us. The weather experts are warning that there is roughly a 50% likelihood of above-average temperatures in August. Coinciding with the wide-ranging launch of the brand at the FIVB Beach Volleyball World Championships on the Donauinsel in Vienna and the successful deal marking its involvement in Formula 1, the Austrian water technology company BWT is embarking on a broad commercial campaign aimed at making it even more appealing to drink water.

"The globally televised top sporting performers at the Beach Volleyball World Championships and Formula 1 drivers Esteban Ocon and Sergio Perez are supported in their efforts by BWT and its Magnesium Mineralized Water. It is precisely when the weather is hot that it is especially important for your body to be getting enough fluid and magnesium, which is a versatile mineral," explains Gerald Steger, Chairman of the BWT Board.

Available in well-stocked stores like the BWT online shop, the elegant glass drinking bottle, worth EUR 17.95, comes free with the Penguin Magnesium Mineralizer.


Available now and for as long as stocks last in well-supplied stores and online at https://www.bwt-filter.com, for every 2.7-litre BWT Penguin Magnesium Mineralizer, an attractively designed "myequa" drinking bottle, a high-status brand, made from top-quality glass with a capacity of 550 millilitres and worth EUR 17.95, will be supplied for free. During the current summer campaign, it costs just EUR 24.99 instead of EUR 42.94 to enjoy the refreshing taste of water (non-binding recommended price, inclusive of VAT).

The modern design makes the "myequa" bottle ideal for carrying around with you when doing sport, wandering around a city or out on an excursion on a warm day. It provides the body not only with a sufficient volume of fluid, but also with the correct dose of magnesium. This vital mineral contributes to the regeneration process, particularly when engaged in sporting activity, and it plays a key role in providing energy. Magnesium can also have a positive effect in the workplace as it is conducive to concentration. The Penguin Magnesium Mineralizer's smart filter also reduces the concentration of limescale in water and removes taste-impairing substances like chlorine and heavy metals. This will make good water from the tap taste even better, not to mention the added environmental benefit of not using plastic bottles.